The Gioi Di Dong (Mobile World) JSC on January 3 officially completed the acquisition of Tran Anh Digital World JSC, giving it ownership of an over-90-per cent stake at Tran Anh. The combined market share of the two major electronics retailers in Viet Nam was more than 30 per cent at the time of the merger.
A representative of The Gioi Di Dong said the merger will help strengthen both companies. Dien May Xanh, a retail chain of The Gioi Di Dong, has been gaining success nationwide but still needs to increase its presence in the northern region, especially in inner Ha Noi and neighbouring cities.
Meanwhile, Dien May Tran Anh is a big retail brand widely known in the north. As 34 supermarkets of Tran Anh have large scale and ideal locations, the tie-up can diversify their products for sale.
In the first nine months of 2017, Tran Anh Digital earned over VND2.4 trillion (US$105.3 million) in revenue. It has targeted more than VND4 trillion in revenue in 2018.